Friendly Interaction Through Community Moderation
Social networking sites have allowed businesses to set up channels outside of their website to engage with customers. But the real-time nature of these channels cannot readily filter user-generated content that may be disparaging or offensive not only to your company, but also to other people. This gave birth to community management and moderation as a standard.
Outsourcing community moderation can protect your brand and community from risks, explicit content, offenders, or stolen content, and minimizes conflict among members. It’s also a way to promote your brand’s message.