Company Culture and Why It Matters

company culture

At the core of every successful business is its company culture. Without it, the workforce will struggle to find value and meaning in their work. Today’s workers consider workplace culture as much as they consider salary and benefits. But what exactly is company culture and how does it impact the workplace?

What is Company Culture?

 

Caroline Forsey of Hubspot defines what company culture is:

 

“Company culture is the values, behaviors, and shared vision that contribute to the environment of an organization. An engaging, enjoyable company culture can attract talent, and can also inspire employees to perform at their best. Additionally, a company culture clearly outlines your workplace’s values, and ultimately drives your entire company under a common vision.”

 

Why Should It Matter?

Scientific research proves that employees who are happy and fulfilled in the workplace are not only performing better but are also more likely to work for the company for a longer period of time when their own beliefs, values and needs are in alignment with the company’s core values and culture. On the other hand, a hostile work culture results in poor outcome and even a high attrition rate.

Nowadays, it is more relevant for candidates that their values, beliefs and personality match those of the company. Cultural Fit is becoming more than just a buzz word, but one of the most important criteria in the process of applying for a new job.

What makes a great company culture?

The Core Values

Instilling values in the tribe are vital in aligning the objectives of everyone in the team. It determines the priorities and goals that need to be accomplished. The core values, as well as the mission and vision of the company, differentiate the identity of an organization from everyone else. With the right mindset and attitude, these values will serve as guiding principles which the employees will live by.

Choosing People who are Culturally Fit

Employees who fit within an organization is just as critical as their performance. Too often businesses focus more on an employee’s performance than whether they fit culturally within the organization. Cultural fit and performance go hand in hand. When an employee’s beliefs align with the company’s culture, a synergy is created. The employee will be dedicated to the company, thus work harder to achieve goals.

A Highly Collaborative and Engaging Workforce

One of the key elements that contribute to the success of any business is the ability to work together as a team. The culture should be designed to help the tribe grow and improve while working towards the same goals as the company. It is essential to maintain a culture that facilitates open communication and encourages collaboration. The people should have a place where everyone works alongside each other and free to discuss shared ideas.

A Positive and Welcoming Environment

The work environment contributes a lot to the team’s productivity. While the aesthetic value of an office is also a factor to consider, the environment is not limited to the physical space alone. You would want to work in an engaging space that will encourage insightful conversations and creative ideas. It is also important to have an environment that is susceptive to diversity and equality—a safe place where everyone is treated fairly, with respect and dignity. The workplace should feel like a second home, rather than confinement or just a stepping stone.

Employee Satisfaction and Fulfillment

Great company culture can also be reflected in job satisfaction and fulfillment. It shows when employees are happy with their jobs. A culture that recognizes hard work empowers the team members to be more dedicated in delivering quality results. Investing in their well-being motivates them to improve their performance in the workplace. When team leaders are appreciative of the members’ efforts and commitment, the people find value in their work and gain fulfillment.

 

Getting To Know A Company’s Culture

In the process of job hunting and submitting applications, do not forget to consider applying for companies that possess the qualities of having a company culture that aligns with your own. Here are some ways on how you can look into a company’s culture:

Visit their website.

Browse their company profile and get to know their mission, vision, and values. There may also be photos of the workplace and testimonies from their team members. Try to get an inside peek into what it’s like to work for them.

Research about them online.

Do your research and go through the significant information that you can find about the company. Read reviews about the company. Visit their social media accounts to get an idea of what is important to the team.

Talk to the people who know about the company.

There is no better way to learn about a company than by speaking to the people who work for the team. Ask about their experiences and insights about the company so can have an idea on how things work culture-wise. MBA graduates from top business schools prefer to join an organization that has a strong company culture. Tech Giants like Google, T-Mobile, HubSpot, SalesForce, and Cisco are well known for the type of culture they strive to uphold.

Observe their environment.

Before the interview, take a look around the office, if possible. Get a sense of how the employees interact with their co-workers and what type of environment they have. Try to see if you would fit in the kind of culture they have.

Ask questions during the interview.

Do not be afraid to ask questions about the company during the interview. You may directly ask the interviewer about the company’s culture and the work environment. Find out everything you need to know about your potential workplace and the organization you will work for.

A strong, engaging, and unique company culture will significantly attract talents who want to be part of something great. When companies invest in a positive and principled culture, everyone will know and remember them for it. In order to attain happiness and fulfillment in the workplace, you should take time to consider the aspects that may affect your own ideals. While it is necessary for companies to find the right people, you are also given free rein to look for the right company that best fit your skills, outlook, and goals.

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